Whether you own a company expanding to foreign markets, a video game or app to localize, or a non-profit needing PR document translation, it's crucial. Even the best content falls flat if not accurately conveyed. In fact, research shows that 90% of consumers form their opinion about a brand based on their first impression, often shaped by translated content. Avoid mishaps – opt for professional PR translation to ensure your campaign soars.
The many clients we have and still do provide PR translation and marketing localization services have realized the importance of professional localization and translation services when it comes to PR, advertising and marketing. This is because often the creative content and cultural references contained in marketing and PR content strongly demands professional translators who know how to deliver the message in the target language, while retaining the creative twist. This is true for PR and marketing that uses humor and witty phrasing, or may use celebrities or any other content that reflects a specific cultural significance.